If you started with just the zip you still have to type your street address afterwards.

Income and revenue sources always, inevitably, and without fail, determine behavior.

The largest predictor of behavior within a company and of that companies products in the long run is funding sources and income streams, which is conveniently left out in their "constitution". Mostly a waste of effort on their part.

What a company or employee "wants" and how a company is funded are usually diametrically opposed, the latter always taking precedence. Don't be evil!

Followed closely by Eleusis the master of inductive reasoning card games, a brilliant zendo like experience: https://en.wikipedia.org/wiki/Eleusis_(card_game)

The size, depth, and reach of the advertising industry is a direct result of the amount of money injected into it. The current ad industry is effective, awful, anti-competitive and resembles more of a cancer at this point than it's intended purpose to provide useful information.

In any case, totally agree, ad companies are out of control, I'm hoping more Kagi like services start appearing soon.

Ads also give large companies leverage to destroy small companies. Basically if two entities are trying to compete, if one has more money, and a worse product, then they have the ability to out compete the smaller company specifically by spending more on advertisements.

The incentive model for advertisments is to take away as much privacy as possible from you (which we have seen in practice) and removes the effectiveness of the free market to function properly. Case in point, we should completely remove ads and only have new information from word of mouth or people who are willing to be paid for their time.

A better service would be one where consumers pay with money to ask a service for the best recommendation of a product by an independent company. However automatic ads slapped on to every webpage are never warranted, are worse quality than the products shown without them, and are at best annoying, at worst misleading. 99% of ads do not fit into your definition of a good ad, in so far as I would catagorize your idea of a good ad just as a brokerage service, and not an ad at all. Consumers never go looking for ads, it's always the other way around.

Furthermore there are multiple other ways to make revenue online that don't involve ads, such as patreon. Imagine every site, but the only ads found are for the site's own support page. The quality of that site or creator rises, while still generating revenue. In the future, I believe that products and services that are not on some sort of crowdfunding service, will be outcompeted by those who are, no ads are necessary here.

Chrome mobile not allowing extensions and therefore adblockers is a crime. There are different revenue sources other than ads (patreon or crypto micropayments for instance) which might evolve as the next means of payment for the internet and search engines. Google purposefully stopping the growth of new technology in order to grasp at an increasingly shrinking past is hurting the end user and is evil.