It also paves the way for ads in this type of answer down the line and incentivizes enshitification even further. If it would be Google doing it, everybody would raise their shields. But as openAI is still too small, we'll let it happen without saying or doing anything, right?

It hides stores/brands reputation, value-prop and differenciators, likely favoring the established big players and makes it even harder for smaller players to enter.

What about the ethics of having openAI as the gatekeeper for product/brands inclusion? Right now it mighht look like a clever business move but it establishes dangerous foundations and gives them too much power if they keep growing.