I think there's an interesting angle to attract a wider audience here too – if your claim of losing ~10 pounds in 12 weeks is true, maybe there's an opportunity to be a "weight loss service" masquerading as a "wellness service." The difference being that well-being is a lifelong goal and weight loss is not.

Mutebox

The anti-jukebox that lets you mute restaurants' ambient music to bring back the vitality of your surroundings. For when your favorite cafe is playing experimental electronic music and you really came for the sound of espresso machines and light background noise while you crank out that TPS report. Or, the jukebox that exclusively plays John Cage's 4'33". [1]

[1] https://en.wikipedia.org/wiki/4′33″

Ultimately, there's a line between offensiveness and empathy that requires judgement in order to get things done.

Its sad how much of an after-thought these covers are. Each cover is crumpled in from the inevitable teenager standing on top of one… besides looking bad, it seems like a huge liability for whomever implements these barriers.

This style is leaking into documentaries too. The best example is "Wild Wild Country" – a six hour long docuseries where I still had to read the wikipedia page afterwards.

There are other reasons, outside of complicating branding, to stick to one color: https://blog.bolt.io/sonos-x-hay-8fb9e96fcc72.

See Jump for effective use of color. Take note that they only use one…

We're going to look back at everything "consumer electronics pink" in a few years and cringe. I'm surprised Bird is willing to let their marketing team further complicate their brand for the sake of short term sales.