Seems like a gross overestimation of how much facility people have with computers but they don't want random article readers anyway; they want subscribers who use the app or whatever.

It turns out my reading is somewhat topical. I've been reading Rhodes' "The Making of the Atomic Bomb" and of the things he takes great pains to argue (I was not quite anticipating how much I'd be trying to recall my high school science classes to make sense of his account of various experiments) is that the development toward the atomic bomb was more or less inexorable and if at any point someone said "this is too far; let's stop here" there would be others to take his place. So, maybe, to answer your question.