I'm from Uruguay, and here we have something really cool called a "Chivita" - it's basically a wooden bike without pedals that toddlers use. Kids learn to balance on two wheels before they ever touch a regular bicycle. When my 5-year-old moved from the Chivita to a real bike, it only took just a couple of tries. Its amazing! If you're curious, just Google "Chivitas bikes Uruguay" to see what they look like! (Chivito is our traditional sandwich so you might get false hits ;))

Nobody is going to choose their product just because their API Keys.

But they are generating a halo effect. Is like going to a restaurant with outstanding bathrooms. If they put a lot of care in that, you immediately assume they do the same in all the other aspects of their product/service.