"Infrastructure" has the luxury of being value-neutral. Cloudflare wishes that were also true of it, frequently and publicly, to no avail.

* use TestFlight for centralized distribution of pre-release apps, through Apple (with some lighter-touch app review involved), or

* use enterprise signing (which requires enrolling in a more expensive program and jumping through some corporate hoops, with your apps subject to deactivation if you abuse it) to install on an unrestricted number of devices theoretically owned by your company, or

* whitelist a pretty low number of specific iOS devices to install arbitrary apps onto — I think that limit is still 100 devices per year, per developer account

This sounds like it removes the whitelisting requirement from the third option. Hope it's enough friction to prevent the worst aspects of sideloading from taking hold.

To pick an example from today: http://tompride.wordpress.com/2014/07/06/daily-mail-journali...

And then there's this: http://arstechnica.com/information-technology/2014/04/bittor...

"[W]hen we ask [ISPs] if we too would qualify for no-fee interconnect if we changed our service to upload as much data as we download—thus filling their upstream networks and nearly doubling our total traffic—there is an uncomfortable silence," Netflix CEO Reed Hastings wrote last month. "That's because the ISP argument isn't sensible. Big ISPs aren't paying money to services like online backup that generate more upstream than downstream traffic. Data direction, in other words, has nothing to do with costs."

In other words, you're describing a situation in which Comcast blackmailed Netflix for access to Comcast's customers as one in which Netflix claims they "should not have to pay for internet traffic". This is detached from reality.

That story is based on 2009 research: http://www.jstor.org/stable/25548144?seq=2

Admitting that gerrymandering isn't the problem puts the solution further out of reach, unfortunately. Generational change is slow and painful.

https://developer.apple.com/library/ios/#documentation/Misce...

Assuming that they'll be available indefinitely strikes me as a willful mistake.

I'd also dispute your last point that we'll be able to clearly see the effects — despite the continued ability to sell direct (Developer ID looks like a great thing), sandboxing as Apple's chosen to implement it is going to result in fewer apps, not merely worse ones.