I've heard Rob Walling recommend this approach on his podcast, and noticed you do it for AR, but I've never seen you write about it. I would love to hear just a little more about it and any A/B data you've collected on it.

On the one hand it obviously decreases the number of users passing through the sign up stage of the funnel, but on the other hand it's obvious that the customers who do sign up convert a lot more.

Thanks!

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He reaches $1 million at just over 40k paid users.

Factor in the userbase he's already been building for 4 years, the hundreds of thousands of Google Readers currently leaving, the millions that will need to find a replacement before July, and the last-minute movers on July 1st.

I don't think server costs and a couple of employees will put him below a 7 figure income.

The amount of annual income from this product will now end with "million".

Congratulations.

This is why I love SaaS. 6 figures revenue in a couple of days, and I can only imagine how much more will be made in the next 3 months... and beyond.

But it's not a once-off payday. This is recurring. 7 figure annual income is yours, Sam. People slave away for decades trying to reach a tiny fraction of this amount. Put it to good use, brother.