https://archive.ph/nf6f4

The Irish gov't wasn't spending enough ad dollars for Google to care.

The digital platform policies are relatively meaningless, subjective enforcement, appeasement measure for advertisers. You will not see the needle move on video as fraud until the commission model for talent fees and use rights change for digital. A talent fee commission model results in industry tracking of creative content in order to route talent fees to actors and musicians. It is a secondary layer of tracking with funds attached that forces a platform to respond when illegal use of image and identity is reported.

To give a parallel, your high blood pressure may not be due to your heart, as it may be responding to a system of factors. Vasodilation and vasoconstriction of blood vessels have a direct impact. Your kidney health, an organ outside of your circulatory system can trigger high blood pressure. O2 and CO2 levels in the blood can trigger a response.

Looking at the brain in a vacuum will only get us so far.

First targets would be urban heat islands and airports. Second would be industrial and manufacturing facilities. Regulations and Nimby would likely mean manufacturing and industrial would be more quick to adapt for use.

The case for urban heat islands is pretty straightforward, but the application with airports would be to mitigate the heat trapping that takes place, especially overnight. Exhaust from flights result in more heat being trapped, similar to urban heat island but due to atmospheric effects and not solely due to surface materials and lack of greenspace.

Someone in the branding team will make a juvenile tag line of "X marks the spot" and ironically it might catch on for the sake of people calling the platform "the spot". "Did you find 'the spot' for it?"

Back in the day, some of us were programming snobs. Personally guilty of making comments downplaying the value of HTML and JavaScript.

Variations on "take-over" exist where you may have a "branded slate" in which the normal framing and background of the site will also be updated to align (and sometimes synchronize) with the "take-over" ads for that day.

You have likely visited imdb.com at some point in time. With so many TV shows and movies premiering throughout the year, IMDB has a higher frequency of "take-overs" than an average site.

The "pop-ups" or interstitials did decrease due to being bad design & bad consumer experience, but have returned and are now overrun with publisher sign-in and privacy/consent interstitials.

Similar double-selling of television ads take place as well. A network ad may run in the network feed and will appear in the network affidavit logs as having run. Local affiliates supercede network feeds all the time and in some of those cases they do so during a network ad pod and run station-sold ads. Consumer sees only one of the TV ads but both get reported as run.

Fraud in advertising isn't something new or isolated to the online medium.

Without the scale, your Android devices may be the only devices in your area listening for "Tags" which isn't bad if you are trying to find your keys at your house, but makes it difficult to track your luggage with airlines or monitor where your kids may be. Of course, the flip side of this scale is the current malicious use of AirTags for stalking & harrassment.

What solutions are there to this problem? Asking Google to recreate AirTags is simply recreating the problem within a second ecosystem. Perhaps this is an example of how lack of scale can be a 'good' thing from certain perspectives (a philosophical debate on the tipping point of your product shifting from consumer good to community harm). If you have honest conversations with lawyers or Risk Management, you'd know that passing laws against misuse has no effect unless a law is enforceable.

We're back at the core of the question, AirTags being only one example. How does society navigate the use of helpful technologies for malicious purposes.