Tesla projected selling 250k of these a year or $15-20b in revenue per year (20%+ of vehicle revenue for Tesla). This is a big number and would’ve added significant total vehicle sales. Instead, they’ve sold less than 70,000 total trucks over its production history. That’s why it’s a rounding error.

This is an absolute disaster and failure by any rational analysis. Its failure helped puncture “Tesla sales will continue to increase” and stock price justification storyline.

Tesla forecasted selling 250,000 trucks per year by 2025

Actual sales

2024 - 38,965

2025 - 20,237

2026 to date - 11,586

This includes trucks that have been “sold” to other Musk companies.

This product was a complete failure, making the Ford Edsel look like a roaring success