I have followed all ruled but some automated system assume that I have done something wrong and automatically banned me.

Now I understand that such systems exist to prevent bad actors. But outright banning a business that is spending money on your platform is a violation of customer service rules.

There has to be a proper customer service channel.

In real world, I don't know of any other business that bans the account and there is no customer support available.

Comments URL: https://news.ycombinator.com/item?id=48151496

Points: 13

# Comments: 7

Usually we create pages based on use-case, industry, platform, country, alternative and so on.

For an email marketing company, I would create pages like email marketing for restuarant or email marketing for hotel, email marketing in UK or email marketing in Shopify, MailChimp alternative or MailChimp vs our email software etc.

Whenever we create these kind of pages, within few weeks our impressions, and clicks increases. For one project, I have seen it increased by almost 12k clicks per month.

So if you are focused only on SEO aspects, you would consider this as a success. However if your focus is on qualified lead generation or revenue, then it's a different story.

Most of these programmatic seo pages are top or middle funnel pages. So metrics like CTR and impression would increase but activation metrics like trial or signup isn't that high.

So before pseo if you get 5000 monthly visitors and sign-up percentage was 10% now you will get 10000 visitors but maybe at 6-7%. So overall you would say that you got 150-200 more leads. But here is the twist.

Because you have created so much pseo content with stuffed keywords, your over-all positioning of the product is now altered for 100% of users. So the people don't know whether this product is for them or not because due to pseo, you are practically targeting everyone.

As a result now your sales team will put more effort because of the newer leads but again their conversion rate is low. So if before pseo if the trial to paid is 20%, after pseo it's around 15%. So you are now almost getting the same number of orders but you are putting far more efforts and diluting your positioning and messaging.

Most seo Consultants have less knowledge about marketing wedge and positioning compared to SEO keyword analysis and so they would stuff the pages and thus overall the strategy never work out.

If you truly want to make pseo work out, it would need a lot of planning and not just randomly generating pages as it would hurt more few months down the line.

*Based on my personal experiences and it could be wrong.

Comments URL: https://news.ycombinator.com/item?id=47551534

Points: 3

# Comments: 1

We are a team of 4 people company and we use 15+ SaaS Web tools and we can code few of them but we see no reason to solve. Why would we replace Calendly already at just $12 per month? Or why would we will create an internal Outlook?

Your Ideal Customer Profile (ICP) dictates how long that journey will be.

A SaaS like Lovable can achieve rapid adoption because the learning curve is minimal and the primary use case of creating a website is immediately understandable.

On the other hand, anything involving technical API integrations will take its own sweet time.

If you’re building a SaaS for marketers or support teams, your conversion funnel is relatively straightforward and usually looks like this:

1. Traffic

2. Signup

3. Trial

4. Paid conversion

Right now I am building a developer focused SaaS ( sendzen.io ) and I am finding it freakin' hard. I have managed to acquire 100s of signups but the journey from signup to a paid user is really long.

Most developers expect our product to have:

1. Great polish.

2. Magical Onboarding

3. Docs must be perfect.

4. Support has to be instant.

5. Pricing must look fair.

6. The product has to be rock-solid technically.

7. And a generous free-tier

After providing all this, still the journey is a funnel with 8 conversion points:

Traffic -> Signup -> Sandbox -> First message sent -> Prod activation -> Code integration -> First real use-case -> Paid conversion (if only they have business demand) -> Retention

Developers will compare us with Meta, Twilio, Resend, and they are right to do so but our team is like 2 backend and a single front-end developer.

Another thing founders (including myself) underestimate is the massive burden of education in developer-first SaaS.

So my advice to you if you are starting a new SaaS is set your expectations and funding runway based on your target-audience.

If you’re building a developer-focused SaaS, expect slower conversions, longer activation cycles, more support load, and a much heavier requirement for documentation, examples, tutorials, and handholding.

I’m still deep in the journey, but if there’s one takeaway so far, it’s this:

Developer-first SaaS takes its own time to compound.

If you’re also builing something for developers, feel free to correct me or guide me.

Comments URL: https://news.ycombinator.com/item?id=46004274

Points: 2

# Comments: 0

I am not going to lie but for this agency to succeed, you need a lot of marketing muscle. Maybe narrow down to any one industry and do heavy sales.

Comments URL: https://news.ycombinator.com/item?id=45459081

Points: 2

# Comments: 0

1. Easy Onboarding with embedded setup with bank grade security (data encryption and security first approach)

2. Secure and scalable Send Message API supporting all message formats.

3. Secure and scalable Webhooks for incoming messages, delivery reports etc

4. Embedded Components for resellers like Meta Onboarding, Template Management etc.

5. Attractive Pricing

Yes, on the face of it, it would look like a WhatsApp API Wrapper, but behind the scene, we would be doing a lot of security, scalability, use-cases related solutions.

This is somewhat similar to what Twilio offers or several other enterprise provider offers but at a very high cost and with a lengthy sales cycle. I am going to provide the same thing but with excellent experience and attractive pricing.

I am not going to build Chatbot, Abandonded Cart or things directly for end-customer but my product is targeted to developers specifically who are sending more than 50k messages per month.

I want to know from you regarding your experience using WhatsApp Business API. Where did you hit friction - onboarding, approvals, webhooks, SDKs, scale, costs?

Would you mind sharing few of your experience?

Comments URL: https://news.ycombinator.com/item?id=45051733

Points: 1

# Comments: 0

So for my Product, I am thinking of acquiring few open source project in some kind of messaging space and improve it by adding resources to it.

I am not quite sure how acquisition happens for open source software.

Comments URL: https://news.ycombinator.com/item?id=44807053

Points: 2

# Comments: 5

I liked Launchpad from your suggestions but it's not available.

Since my Product is about developer experience a nice name matters to me. I would wish to wear a hoodie with name daily so need something nice.

The emotions I want developer to experience is that this is something that would speed up their Dev cycle.

How do I solve this naming dillemma?

Comments URL: https://news.ycombinator.com/item?id=44695259

Points: 6

# Comments: 12

So if the lifetime value is less than $ 4000, it seems impossible to get the ROAS.

What have been your experience?

Comments URL: https://news.ycombinator.com/item?id=40868343

Points: 2

# Comments: 4

Comments URL: https://news.ycombinator.com/item?id=37417943

Points: 2

# Comments: 0

When you're running a startup on your own, it's tough to handle both product development and marketing at the same time. What worked for me was to alternate between the two. For instance, I'd spend one week focusing solely on coding and building the product, and the next week would be dedicated to marketing and search engine optimization (SEO). Some solo founders switch tasks every day, but I found that dedicating a full week to each area was more effective for me.

Another key point is to focus on high-impact, low-effort tasks. It's unlikely that you'll be able to master all aspects of digital marketing or build a groundbreaking product all by yourself. Concentrate on the most crucial tasks that will give you the biggest return on your effort. In other words, prioritize.

Lastly, keep direct communication with your customers in-house. Don't delegate this important task. However, it's okay to outsource more technical tasks like server management and coding to others.