But the broader trend in GUI apps has been to target marketshare not deliver productivity for keyboard users. Back in the 80s and 90s Photoshop, Illustrator etc. became the powerhouses they are today because they focused on allowing professionals to be extremely efficient using their array of powerful keyboard shortcuts. In 2026 when software companies are dying of KPItis scoring their product management on creating compelling subscription models to hook customers, attention to actually delivering productivity for keyboard users is often an after thought. Mobile apps don't have keyboard shortcuts and desktop apps seem to increasingly be treated as as the narrow "edge case" with only a few hundred million target users versus the billions available on mobile devices. It's an opportunity for those who get serious about delivering value by leveraging the power of keyboard shortcuts to make their GUIs highly productive and comprehensively usable from the keyboard. For all their faults, Microsoft got this right with VSCode.