Comments URL: https://news.ycombinator.com/item?id=47345024

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Comments URL: https://news.ycombinator.com/item?id=47133055

Points: 201

# Comments: 131

Comments URL: https://news.ycombinator.com/item?id=46651399

Points: 1

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You can very easily setup an LLC and obtain an EIN. It's been a minute since I've setup an Apple financing account, so I don't recall what they require on the finance side. I'm certain they will want to see some sort of financial proof, but I doubt they will care much if you're not a proper operating biz. I'm not sure if proof of finances will need to be linked to a banking account under the business name, but if so, that's easy enough to setup with an ebank once you have an EIN.

All of that being said, the tradeoff will be if you're willing to deal with the potential state/federal tax and biz reporting requirements of having the business. It's not hard esp if it's not a real active business, but just another thing to deal with.

That being said, I don't know how much I'd trust the results without having a human legal review in the loop. Perhaps that could be an up-charge/add-on: partner with a few firm/counsel that has deep experience different niche regulated areas (e.g. FDA), and then say e.g. for an add'l $500, get a stamp of approval on the document from a counsel who is well-versed in the space.

Comments URL: https://news.ycombinator.com/item?id=45142918

Points: 2

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Comments URL: https://news.ycombinator.com/item?id=45014520

Points: 4

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Comments URL: https://news.ycombinator.com/item?id=44935035

Points: 3

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Conversion (getting someone to purchase) at scale with ads is not so simple as person sees ad, clicks, and buys. There are many steps along the funnel and sometimes ads can be used in concert with other channels (influencer content, sponsored news articles, etc). Within direct ads you typically have multiple steps depending on how cold or warm (e.g. have they seen or interacted with your content previously) the lead is when viewing the ad and you tailor the ad content accordingly to try to keep pushing the person down the funnel.

Generally if you know your customer persona well and have good so-called product-market-fit, then (1) you will be able to build a funnel that works at scale. So then (2) the question is does the cost to convert a customer / CAC fit within the profit margin, which is much more difficult to unpack.

However, it's worth keeping in mind that digital ad costs are essentially invented by the ad platform. There is a market-type of force. If digital ads become less effective and the CAC goes too high across an industry/sector, the platform may be forced to reduce the cost to deliver ads if the channel just doesn't make enough financial sense for enough businesses.

All this is to say, the system does/can work. Tends to work better for large established companies or startups with lots of funding. In general, not a suggested approach as a first channel for a small startup/small business. Building up effective funnels is incredibly expensive and takes a lot of time in my depressing personal experience.