Here is their rebranding announcement:

https://carta.com/blog/eshares-is-now-carta/

His recent interview was probably just political posturing so he doesn't get lambasted by the media while he is making these appointments.

While the studies are interesting, it is hardly worthy of the click-bait title.

TL;DR if you sit next to someone on an airplane who buys a drink you are 30% more likely to buy a drink yourself (and presumably the study successfully controlled for people traveling together).

Edit: The post title was just changed from what I clicked on "People around you control your mind: The latest evidence" which was so much more entertaining!

In all I thought this sounds extremely effective, especially compared to how they started i.e. "meandering product meetings where we didn’t write down our decisions".

It's pretty easy to openly communicate with management (all the way up to c-level) in my experience, no need to put it on some website when you could discuss it with them directly.

This is so spot on. It feels like they rearrange iTunes every month, especially the mobile version.

Recently I noticed that I'd be searching for a song (that I have on my phone) and it would default to their streaming service.... Why would I want to use my data to stream a song that I already have on my phone?

If he makes it available to everyone he will still be making money if the courts don't rule in his favor... Plus fantasy sports are huge right now. I'd say with his track record he has the potential to make a very profitable startup.

He also had to pony up $24k to submit 888 lineups on the day he won $221k, so I'd say he's doing all right.

On average there were 3.5 pricing options per company, with the highest priced option leading towards a "Contact Us" 38% of the time. I feel like the companies that published prices were not targeting enterprise level companies (just a hunch), so seeing the range of their prices could be a very interesting guide for pricing SaaS outside of enterprise sales.

For enterprise SaaS an analysis of the Lead Gen forms for the other 202 companies would be very interesting.

The other issue they hit on was that half of the companies that pay for their service never actually published anything. To negate this they decided to "make content for companies based on their data and then just charge them based on the performance."

While they are still charging for the content, I really like the concept of paying for performance (and not in some shady black-hat SEO way that gets your website banned from Google). No content marketing firms that I have ever worked with have even had this as an option...