They can't say that $0 per employee is the appropriate amount for AI spending. So they capped it, perhaps in order to "send a signal" that is eagerly picked up by the AI boosters.

There is no signal. Uber does not work any better since AI. They still want to promote AI, so they chose the highest number that doesn't bankrupt them so the press and AI promoters pick it up as the new price anchor.

Probably they'll quietly reduce the number more soon.