Canadians who visit for a year think we are totally different.

If we imagine nature as a board game to which we don't know the rules, but can see some of the set of pieces set before us and observe their interactions, physics focuses on the question "what are the rules to this game?" Our speaker in this question is asking "what are these pieces made of?"

String theory, as an example, does not posit that particles are made out of strings, it posits that we can model particles mathematically with a structure that we call a "string". In this use of the word, "string" is a metaphor. What the nature of a "string" is--whether it is a coded abstraction in a computer simulation, whether the math is ground truth itself, whether this question is intractable to the human mind--is left up to philosophy.

That being said, its obvious to me that many animals have similar emotional complexity to humans, and many outperform humans on some cognitive tasks.

Humans have complex language, and that's about it, to separate us from other animals.

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It's strange to say but there's an... authenticity to this that I find endearing.

I feel like when you have these mega developments where 10 condos go up all at once in the space of a few blocks, they end up as "bedroom neighborhoods", where people sleep but don't do anything else. There are a lot of these happening in Canada right now. There's one on Victoria in Waterloo. Concord place in Toronto is another example. I don't see street life there. I only see people going to or coming from somewhere else.

The best neighborhoods are the ones where there is a broad-strokes master plan, but beneath that, some amount of decentralization in implementation. Then you get a diversity of ideas about how to live all in one place.

Maybe there are words for this I don't know.

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Do you have any insights about the type of people who paid money for it? I would start from that image of your customers, and then think about where you can find more of them.

If you're generating marketing strategy for non-english speakers, I would figure out a particular vertical that you know exactly where to find those customers, and blast the crap out of it.

One could frame the entire US military budget as preventative spend.