Hacker News: semking

New comment by semking in "[dead]"

semking — Sun, 26 Apr 2026 13:49:41 +0000

Elie Berreby about Generative Engine Overcomplication (GEO)

New comment by semking in "Claude Design"

semking — Fri, 17 Apr 2026 17:55:32 +0000

Sorry, I hit my session limit by just reading the title

New comment by semking in "Google Gemini may adapt AI answers to match user tone: Report"

semking — Wed, 01 Apr 2026 15:44:49 +0000

AI overviews can be super frustrating and Google does not offer a master "off" switch to permanently disable, but here's my quick trick to hide these from your search results.

Whenever you perform a search, look at the filter tabs right below the search bar, where it says Images, News, Shopping, etc.

Then click the WEB tab: this will force Google to strip away the AI Overview, knowledge panels, and shopping/video carousels.

You'll be left with nothing but the classic links! :)

Elie Berreby

New comment by semking in "Google Gemini may adapt AI answers to match user tone: Report"

semking — Tue, 31 Mar 2026 19:34:22 +0000

The newly published report centers on the inherent tension in the system-level instructions guiding how Gemini responds.

Google Gemini may adapt AI answers to match user tone: Report

semking — Tue, 31 Mar 2026 19:34:22 +0000

Article URL: https://searchengineland.com/google-gemini-tone-emotions-report-473118

Comments URL: https://news.ycombinator.com/item?id=47592325

Points: 2

# Comments: 3

New comment by semking in "[dead]"

semking — Mon, 30 Mar 2026 13:40:57 +0000

My prompt injections on Google’s Gemini model provoked a new leak of its internal system information.

Today, I will reveal some of the data contained in the upcast_info block used by Google to send instructions to Gemini. And the potential implications for Search.

New comment by semking in "Exclusive Self-Attention (XSA) Explained Simply: Taking the Mirror Away from AI"

semking — Wed, 25 Mar 2026 23:09:21 +0000

This is the most beautiful AI research I’ve read this year! :D

Exclusive Self-Attention (XSA) Explained Simply: Taking the Mirror Away from AI

semking — Wed, 25 Mar 2026 23:09:21 +0000

Article URL: https://berreby.ai/exclusive-self-attention-xsa-explained-take-the-mirror-away-from-ai/

Comments URL: https://news.ycombinator.com/item?id=47524498

Points: 2

# Comments: 1

New comment by semking in "UTM tracking parameters on internal links waste crawl budget and fracture"

semking — Thu, 19 Mar 2026 20:42:12 +0000

Apologies for the image loading issues with Chromium based web browsers. I had strong (and incorrect) settings in place because I forgot 1 character somewhere in the config

That was to protect from eavesdropping and avoid modifications by man-in-the-middle attacks. I corrected + purged all cache.

Issue now resolved, just force refresh :)

New comment by semking in "UTM tracking parameters on internal links waste crawl budget and fracture"

semking — Thu, 19 Mar 2026 15:07:11 +0000

I'm Elie Berreby, the author and I'm sharing first on HN. Using standard UTM parameters (utm_source, etc) on internal links is a dangerous anti-pattern.

Architecturally, it creates two massive problems: it forces web crawlers into infinite, redundant loops that destroy your crawl budget, and it permanently fractures your analytics by overwriting the user's original session acquisition source in tools like GA4.

The modern fix is to completely decouple your routing and presentation layers from your analytics.

Pass structured payloads using HTML5 data-* attributes and pick them up via event listeners. It keeps URLs clean and makes your telemetry immune to CSS refactors.

UTM tracking parameters on internal links waste crawl budget and fracture

semking — Thu, 19 Mar 2026 15:07:11 +0000

Article URL: https://berreby.ai/utm-tracking-parameters-internal-link-crawl-budget-waste-fracture-analytics-fix/

Comments URL: https://news.ycombinator.com/item?id=47440762

Points: 2

# Comments: 2

New comment by semking in "Scraping via Googlebot – How is it possible?"

semking — Thu, 04 Dec 2025 00:23:57 +0000

You can email me at: rxnx8obtw@mozmail.com

New comment by semking in "[dead]"

semking — Sun, 30 Nov 2025 13:48:01 +0000

Elie Berreby, head of SEO & AI search at Adorama, explains how e-commerce brands can improve their visibility in AI Search answers by using agentic commerce.

New comment by semking in "[dead]"

semking — Sun, 20 Apr 2025 13:20:10 +0000

Google wrote that "structured data won't make your site rank better"

Let me be clear: the official Google Search statement you read is wrong.

A good structured data strategy will positively impact organic rankings.

In this 3,500+ words article, I tried to explain ideas and concepts in detail:

1) The role of structured data in organic search

2) How structured data adds value for humans

3) How structured data helps search engines match content with user intent

4) Why I believe Google downplays the role of structured data in SEO

5) The impact of Click-Through Rates on organic rankings

6) How visual layout influences human behavior

7) How structured data reduces our cognitive load

8) Why using good structured data will increase CTR

9) How a CTR increase can create a positive divergence with the Click-Through Rate Google expects

10) How positive divergences push Google to re-evaluate rankings

I did my best to clarify things but I'm exhausted. If you spot typos or plain mistakes, PLEASE let me know. I always WELCOME constructive criticism!

Enterprise SEO Cloud Crawler Flagged by Malwarebytes Browser Guard

semking — Sat, 05 Apr 2025 20:21:22 +0000

Article URL: https://semking.com/enterprise-seo-crawler-flagged-by-malwarebytes-browser-guard/

Comments URL: https://news.ycombinator.com/item?id=43596517

Points: 2

# Comments: 0

XAI acquires X: it is time to compensate content creators

semking — Sat, 29 Mar 2025 17:37:50 +0000

Article URL: https://semking.com/xai-acquires-x-it-is-time-to-compensate-content-creators/

Comments URL: https://news.ycombinator.com/item?id=43517161

Points: 2

# Comments: 0

New comment by semking in "Semrush impersonation scam hits Google Ads"

semking — Thu, 20 Mar 2025 18:16:58 +0000

I co-authored this short article for Malwarebytes.

Ask me anything :)

Semrush impersonation scam hits Google Ads

semking — Thu, 20 Mar 2025 18:16:58 +0000

Article URL: https://www.malwarebytes.com/blog/news/2025/03/semrush-impersonation-scam-hits-google-ads

Comments URL: https://news.ycombinator.com/item?id=43426894

Points: 1

# Comments: 1

New comment by semking in "[dead]"

semking — Mon, 10 Mar 2025 14:54:41 +0000

The life of many creators today?

AI answers, no clicks, no revenue.

New comment by semking in "Cosine Similarity: The Angle That Misses the Meaning"

semking — Sun, 09 Mar 2025 19:04:20 +0000

My short post about the limitations of cosine similarity used for semantic matching in organic search.