I always wonder if the folks who make these decisions themselves ever drive a car. Because this nonsense is wildly irritating. No one who regularly drives long distances could possibly think these are positive features, right?

You can scale the workflows up and down to as complex or simple as you want for whatever your business is. The example above is one I’ve seen, but it works on a smaller scale as well. But you have to write the implementation code in very specific ways to get the benefits, and the overhead ends up being very difficult to plan and reason about, and a lot of business logic actually gets hidden amongst the weeds of the tool’s overhead.

Or maybe they just suck at the coding that handles trial accounts. As rapidly as this stuff was rolled out, and as late as the decisions about actual promotions probably get made, I’d be surprised if it wasn’t buggy.