People keep calling the AV-family codecs “royalty free,” but in practice they increasingly look like a legal and financial gamble.

Daala was never meant to be widely adopted in its original form — its complexity alone made that unlikely. There’s a reason why all widely deployed codecs end up using similar coding tools and partitioning schemes: they’re proven, practical, and compatible with real-world hardware.

As for H.265, it’s the result of countless engineering trade-offs. I’m sure if you cherry-picked all the most experimental ideas proposed during its development, you could create a codec that far outperforms H.265 on paper. But that kind of design would never be viable in a real-world product — it wouldn’t meet the constraints of hardware, licensing, or industry adoption.

Now the following is a more general comment, not directed at you.

There’s often a dismissive attitude toward the work done in the H.26x space. You can sometimes see this even in technical meetings when someone proposes a novel but impractical idea and gets frustrated when others don’t immediately embrace it. But there’s a good reason for the conservative approach: codecs aren’t just judged by their theoretical performance; they have to be implementable, efficient, and compatible with real-world constraints. They also have to somehow make financial sense and cannot be given a way without some form of compensation.

Until the new codec comes to together all those small optimizations aren’t really worth much, so it’s a long term research project with potentially zero return on investement.

And yes, most of the small optimizations are patented, something that I’ve come to understand isnt’t viewed very favorably by most.

People don’t develop video codecs for fun like they do with software. And the reason is that it’s almost impossible to do without support from the industry.

The top AI companies use very restrictive licenses.

I think it’s actually the other way around and AI industry will actually end up following the video coding industry when it comes to patents, royalties, licenses etc.

And regarding ”royalty-free” codecs please read this https://ipeurope.org/blog/royalty-free-standards-are-not-fre...

Not to mention the computer clusters to run all the coding sims, thousands and thousands of CPUs are needed per research team.

People who are outside the video coding industry do not understand that it is an industry. It’s run by big companies with large R&D budgets. It’s like saying ”where would we be with AI if Google, OpenAI and Nvidia didn’t have an iron grip”.

MPEG and especially JVET are doing just fine. The same companies and engineers who worked on AVC, HEVC and VVC are still there with many new ones especially from Asia.

MPEG was reorganized because this Leonardo guy became an obstacle, and he’s been angry about ever since. Other than that I’d say business as usual in the video coding realm.

Overall, I think this is a positive ”problem” to have :-)

There’s a land war in Europe. Hundreds of thousands have lost their lives during the past few years. There have been cases of sabotage against the Baltic states as well as the Nordic states. Things are pretty grim there and lurking around basic infrastructure pretty much guarantees a talk with the police.

Some of the gamification researchers are near the top 500 of that 2% list. Now ask yourself, is gamification something that should make you one of the top 500 scientist in the world? I doubt it, but modern science is a citation game. Nothing else.