Do you have kids? Daughters? Would you like better control over what they're exposed to? Being given the tools to track screen time, purchases and control where possible exposure to objectionable content for immature minds isn't a bad thing.. provided it is opt-in. Which the feature always was before the news cycle chose their own narrative.

With EVE, fraud comes in many ways and most would presume credit card fraud but because you can earn ISK in-game, which can be converted/sold for PLEX (their game-time subscription currency, worth real $) many items (Capital Ships, High Experience Characters, Corporations) are bought and sold for real money outside of the platform - which in some cases, is revenue that EVE would/could benefit from if PLEX was purchased from them directly and used legitimately instead.

So aside from basic things like blocking utility email addresses, they have sophisticated algorithms that monitor user accounts for unusual activity. The definition of unusual is constantly growing/changing and it is monitored and managed by a dedicated "security" team.

Source: Friend of friend works in that security team.

Aside from being able to manage some persistent login items under Settings > Users > Login Items, there is a free tool available from Patrick Wardle that helps manage the hidden launch items (like updaters) on MacOS called Knock Knock.

https://objective-see.com/products/knockknock.html

I still hate that the iOS Protect UX/UI has never used their own app beyond 9-5, as dark mode was removed and the interface is PURE WHITE. The iOS Network UX/UI designer has clearly used their app at night, hence a dark mode existing.

Bottom line is, whilst the name of this new service is bad and would immediately get a no from our execs, there is a market for a pay-as-you-go service like what they're providing.. especially as it becomes commoditised thanks to the pioneers.